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Shine - A Passion Celebration (September Edition)


Shine - A Passion Celebration (September Edition)

What is your legacy? Mozart's was his music, Picasso’s was his art and for our Shine event this September we encouraged our Passion Co. community to shape it and begin living it fully.

Inspired by Burning Man and officiated by Anisha Desai), who launched her ceremony business, the event was truly a huge success and challenged everyone present to identify one thing holding them back from their legacy, what they need to do to move one step closer to it and finally to take a marigold blossom – a symbol of passion, creativity and possibility – and make a commitment to their legacy.


The main focus, of course, was our latest group of 15 inspiring individuals, who took to the stage at non-profit community-based arts organization Galería de La Raza to showcase their Passion Projects after completing our 5 week program.

Divya Silbermann launched ‘Brave Stories,’ a website to share personal stories of overcoming loss.

Devastated by the sudden death of her fiancé from meningitis in 2002 after moving to the US from India, she believes that despite the huge number of social networking sites, it's still very difficult to find genuine stories of hardship and grief.

She said: 

My goal is to inspire someone who might be going through something similar. No one is going to give you magical advice that will make you feel better instantly, but you’re not alone.

Sierra Campbell debuted her non-toxic collection of beautifully designed yoga mats, Ventana Yoga.

After working on the line for 10 months, she decided to sign up for the program as she “needed an extra push.”

She said: 

Launching my own company, I felt really isolated and I needed a community. Most of my friends after month 5 or 6, when I would say I’m launching this and I would want support from them, their response would be, you haven’t launched it yet or they would focus on problems. The Passion Co. focused on excitement, solutions and solving things together.

Asked about the most difficult challenge she faced, she said: 

Keeping enthusiasm and finding a responsible manufacturer.


Attendees tucked into the delicious Hummus bar provided by Yamba Hummus and sipped on honey wine by Bee D'Vine.

Amanda Shareghi read a hilarious excerpt from a feature about her love life that she plans to submit to the New York Times’ Modern Love column, while DJ and yoga enthusiast Elliott Adams unveiled, where he shares unique electronic beats designed to blend tempo with movement.


Noelia Ruiz-Angel grew up playing the violin, but life got in the way until recently.

At the beginning of the program she made a commitment to start practicing again every day and wowed guests with her incredible performance at the event.

Sanjana Reddy and Vaishnavi Bodanapu created illustrations for a family cookbook and Aline Rudenisch showed off her unique hand-made fashion items.

If you want to discover or reconnect with your passion, join our next Find Your Passion Program.

Check out our Facebook page to see more pictures from our most recent event!

Written By: Aoife Anderson

Photo Credit: Nina Menconi




Yoga DJ, illustrated cookbook, comics, fashion & more - Revealing Shine Lineup


Yoga DJ, illustrated cookbook, comics, fashion & more - Revealing Shine Lineup

Organizing Shine never gets old. With every Passion Co. class graduating, we get giddy about seeing our program participants shining and revealing proudly their labor of love to the world.

For our September 17th Shine we scouted a new location, in one of our favorite neighborhoods, The Mission. Galería de La Raza founded in 1970, is a non-profit community-based arts organization whose mission is to foster public awareness and appreciation of Chicano/Latino art and serve as a laboratory where artists can both explore contemporary issues in art, culture and civic society, and advance intercultural dialogue. 



Our theme for this month, LEGACY was inspired by my Burning Man experience, where I spent time in the temple reflecting on what I want to be remembered for and wether I was on the right track towards my desire. At Shine, you will be engaged through art, creativity and group exercises to think through this important question yourself too.

We are partnering with Peerspace, a marketplace for creative spaces, Yamba Hummus who will be providing a delicious Hummus bar and Bee D'Vine, who will cater a honey wine bar for the evening. Kate Kittredge founder of Pétale SF, and one of our Passion muses, curated and designed our flowers. 

Our Lineup

Wednesday September 17th

6:00- 7:00 PM: Chill-out lounge music by DJ by JJ O'Brien (also a Bachelorette finalist and founder of Hem Haus)

7:00- 8:15 PM: Presentations & Demos by select Program participants

8:15 - 9:00 PM: Live music by Venetia Pristavec

Passion Projects Highlights

This evening is for you if:

- You are looking to meet inspiring and creative people and connect with them on a meaningful level

- You are exploring your life purpose and passions

- You are an artist and looking to get involved in a passionate community

- You appreciate art, entrepreneurship and tasteful things in life

Tickets are selling out, so get yours soon and we hope to celebrate with you.

With love,

Jessica Semaan - Founder