City: San Francisco, California
Website: Jennifer Cho
Finding our first muse in the food world was not easy especially in San Francisco a quintessential foodie city with so many talent to consider. So I called up a friend who works at a cool food start-up www.kitchit.com and knew most chefs around here. He said I must speak to Jennifer. I shortly was on the phone with Jennifer and what was meant to be a 10 minute conversation lead to an hour talk about her story - she gave up years of PhD and teaching to embrace her passion for cooking. We spent an afternoon at Jennifer’s home: we played with Lola her dog, watched her cook, and lounged in her elegant and sunny living room while she narrated her story and left us inspired and touched by her openness and honesty.