City: Los Angeles
Passion: Blogging, Making Women Feel Beautiful
Fashion blogger and designer Shauna Miller’s path to success didn’t happen overnight after she graduated from college at the height of the recession. The idea for her personal style blog Penny Chic, featuring fresh off the runway looks with items exclusively from some of the most affordable stores in the US, came to the former Emanuel Ungaro intern two years before she finally decided to abandon a traditional career path, trust her gut and realize her dream.After trying her hand at PR and real estate in New York City, she decided to move back to her parents’ house in LA to focus on turning her blog into a profitable business four years ago.Fashionistas instantly began flocking to Shauna for help to look good and feel their best without spending a fortune, and all the pieces of the puzzle started falling into place. Last year, the eclectic entrepreneur launched her debut collection with Walmart, Penny Chic by Shauna Miller, and it became an instant hit, selling out across the country. She is currently gearing up to unveil her second collection for the retail giant and will release her first book, Penny Chic: How to Be Stylist on a Real Girl’s Budget, in September 2014.