Passion: Genuine Experience
Six months after deciding to “bite the bullet,” Christy Baird made the first part of her dream a reality. Eager to create a carefully curated experience for brides, who think outside the "traditional" box, the mobile advertising account manager is set to open her first boho-chic bridal boutique in San Francisco this fall.
Having never designed a dress before, Christy launched vintage bridal line, Daughters of Simone, with one of her best friends three years ago, as they noticed there was very little in the wedding dress market for free-spirited personalities.
As they began to grow in popularity, Christy realized her heart was in the finer details of the experience. She sold her stake in the fashion line and began to re-imagine every aspect of the bridal shopping process; from the moment they first step into the fitting room, right up until they unzip the dress at the end of their special day.
Christy's passion project has almost come full circle. She successfully hosted her first pop-up store, featuring designers including Daughters of Simone, Stone Cold Fox, Samantha Sleeper, Sweet & Spark, Bo & Luca, Litter, with bridesmaid trends from Bella Bridesmaid, in downtown San Francisco in March 2014 and is opening her first LOHO Bride store later this year.